How to Sell on Allegro in 2025 – Complete Step-by-Step Guide for Beginners

Allegro is a popular platform for buying and selling products in Poland. It is easy to use and offers a wide range of products, making it an attractive option for many sellers. In this article, we will discuss the selling process on Allegro, the fees and taxes involved, as well as how to make money by withdrawing funds and shipping products. Read on and learn!

#Why is it worth selling on Allegro?

Selling on Allegro is today one of the simplest and most effective ways to reach millions of customers in Poland – without the need to invest in an online store or advertising campaigns from scratch.

According to data from Allegro itself, the platform attracts over 22 million users each month and accounts for 60% of the e-commerce market in Poland. Moreover, 91% of Poles declare trust in shopping on Allegro, making it a place where customers are eager to buy, and sellers can count on stable turnover.

#Who is Allegro for?

For private individuals, who want to sell unused items or start their e-commerce adventure without formalities.
For companies and brands, that want to reach an established customer base and grow sales without the need to invest in their own online store.

#Why Allegro?

Ready infrastructure – payments, shipping, regulations, and customer service are integrated into the system.
Huge customer base – you immediately have access to millions of potential buyers.
Easy start – you can create an account in a few minutes, and list your first offer on the same day.
Trust and brand recognition of Allegro – acts as a "quality seal" for customers.
Promotional options and Smart! – increase the visibility of offers and customer loyalty.

Selling on Allegro does not require advanced knowledge or large initial investments – it is an ideal solution for both individuals testing e-commerce, as well as for businesses looking to expand sales channels.

#Is selling products through Allegro difficult?

For beginners, the challenges associated with selling on Allegro can be discouraging. To stand out from the competition, it is essential to carefully plan your sales strategy and product offerings. Proper pricing and prompt, effective customer service are also crucial.

The intense competition on Allegro can be a problem for some sellers. It is important to maintain a good customer reputation, which translates to greater trust from anyone who encounters the auction. To achieve this, it is necessary to deliver high-quality products and services at competitive prices. Additionally, it is important to respond quickly to inquiries and customer complaints.

To succeed as an Allegro seller, it is essential to effectively utilize all available tools and resources. In this regard, it is worthwhile to take advantage of features such as automatic shipping labels or bulk order discounts.

#How to start selling on Allegro?

To start selling on Allegro, you need to create an account and add your listings. This involves filling out a registration form with personal information such as name, address, and contact details. After registration, you can start listing products for sale. You can also create a store page to showcase your products and services. The listing process includes entering details about the product, such as its name, description, price, and photos. Once the listing is posted, customers can shop via the website or mobile app.

#What are the fees for listing products on Allegro?

The fees for listing products on Allegro depend on the chosen selling option and the product category. Private individuals can also sell through Allegro, but they must pay a commission on each sale. It’s also worth noting that if annual sales exceed 200,000 PLN, one should register as a VAT payer.

#How to create a seller account on Allegro?

Creating a seller account on Allegro is the first step to starting online sales – the entire process takes a few minutes and can be done completely online.

#Personal vs. Business Account – which to choose?

Allegro offers two types of accounts:

Personal account – ideal for private individuals who want to sell occasionally, e.g., second-hand items. Registration is simplified, but features are limited (no Allegro Ads, no integration with business tools).
Business account – intended for business entities and companies. It allows for invoicing, using Sales Manager, inventory integrations, and Allegro Ads. Requires providing company details and VAT number.

Tip: If you plan to sell regularly or grow your business, always choose a business account – you will have more options and better control over your listings.

#Verification and configuration of basic data

After choosing the account type, you need to undergo identity verification. Allegro requests you to submit a photo of your ID or company documents and perform a verification transfer (usually 1 PLN).

The next steps include:

Completing address and contact details
Setting preferred payment methods (e.g., Przelewy24, PayU)
Choosing billing options (e.g., monthly fee summary)
Configuring return and complaint address

After account approval, you have access to all Allegro features as a seller.

#Allegro Local vs. Allegro.pl – where to sell?

Allegro Local – created mainly for private individuals and local sales. It does not offer many commercial functions (no Smart!, Allegro Ads, integrations).
Allegro.pl – a full-fledged sales platform, with tools for scaling the business, promoting offers, and reaching customers throughout Poland.

If you want to take your sales seriously, grow your brand, and earn more – definitely choose Allegro.pl.

#What is the sales process on Allegro?

The sales process consists of two stages.

Creating an account and filling out the registration form

The first step to selling on Allegro is to create an account. To do this, you need to fill out the registration form, providing your personal and contact information. After completing the form, you will be able to start selling products. You can offer both new and used products, as well as services like tickets or renovation services. A business account on Allegro will definitely help you with this!

Setting prices and shipping costs

When selling on Allegro, it is important to set appropriate prices for your products. You also need to take shipping costs into account, as this will affect how much you can charge for your items. It’s wise to consider any additional issues like taxes or fees that may pertain to your transaction. At that point, you can list your item.

#Can you sell on Allegro without a business?

To sell on Allegro as a private individual, you must comply with certain conditions. Firstly, all items offered for sale must be used or unused but without the characteristics of professional sales. Additionally, in a year, a private individual can sell no more than 50 items. Furthermore, all must be described accurately and truthfully, and the seller is responsible for the quality and condition of the items sold.

In the case of selling more than that number of items, the private individual is treated as a business and must register a business. It should also be noted that Allegro charges a commission on sales.

#Dropshipping on Allegro - how to sell without inventory?

Allegro offers sellers the opportunity to operate in a dropshipping model. To take advantage of this, you need to have a business account and meet the platform's requirements. This includes having a valid tax identification number and registering as a VAT payer. Additionally, you must provide information about your business and sign a contract with Allegro, which outlines your obligations as a seller. This method of online selling can prove to be a good alternative to an online store.

Are you interested in this form of selling? Check out our guide on Dropshipping on Allegro.

To choose a good supplier who will be able to fulfill orders and deliver products on time. It is advisable to thoroughly research suppliers before making any commitments and ensure that they meet all your needs. You should also make sure that their prices are competitive and that they offer good customer service.

#When do you have to pay sales tax from selling on Allegro?

If the sale is occasional and not a business activity, there is no need to pay sales tax. However, if trading on Allegro as a company, sales tax must be paid when revenue from such activity exceeds 150,000 PLN in a calendar year. This means that every income obtained from selling goods on Allegro must be reported and appropriately taxed. It is important to remember that this applies to both physical and digital products.

#How to withdraw money from Allegro?

Allegro offers several ways to withdraw money from a seller's account. The most popular methods are:

bank transfer,
cash withdrawal at Polish Post offices.

To withdraw funds, you need to go to the "My Allegro" tab and select the "Withdrawals" option.

Additionally, identity verification of the seller is required (usually by providing the PESEL or VAT number). When withdrawing cash at Polish Post offices, remember that an 8 PLN commission is charged. In the case of a bank transfer order, the money should be credited to the account within 1-2 business days.

The "Allegro Wallet" service allows easy transfers of money between users of the platform. It also offers the possibility to withdraw funds to a bank account or recharge a mobile phone.

#Shipping costs - who covers them?

The seller is obliged to inform buyers about the shipping costs associated with their purchase. If they did not specify in their announcement who bears the delivery fee, it is usually assumed that the buyer bears it. Moreover, if the person who purchased the product chooses the "cash on delivery" option, they will also be responsible for covering any recovery costs associated with the purchase.

The amount of shipping costs depends on the weight and dimensions of the package. The heavier and larger it is, the more expensive its shipping will be. The platform also offers the "free delivery" option, which is covered by the seller. If the seller decides to cover the shipping costs, they can include it in the product price.

#Additional options regarding shipping costs

In the case of product returns, it is usually assumed that the buyer bears all shipping costs related to the return to the seller. Additionally, some sellers may offer other options, such as express delivery or next-day service for an additional fee.

#Allegro Smart - what must the seller know?

Allegro Smart is a service offered by the leading e-commerce platform in Poland. It is aimed at sellers gathered on the platform and offers a range of features and benefits that can help them increase sales. Allegro Smart provides a loyalty program, marketing tools, free shipping, and much more. Additionally, it gives sellers the opportunity to display their offers on the first page of search results.

#Benefits of Allegro Smart for sellers

The most important benefit of Allegro Smart is the loyalty program. Through it, sellers can reward their customers with discounts and other rewards for making repeat purchases. Additionally, Allegro Smart provides sellers with marketing tools such as Express InPost, which enables rapid shipment of orders to customers. Furthermore, Allegro Smart allows offering customers free shipping, making it easier for them to make purchases.

#Requirements and fees related to Allegro Smart

To use Allegro Smart, sellers must meet certain conditions. These include having positive reviews from buyers and paying a subscription fee. Additionally, sellers must use the "Free Return" and "Phone Recharge" services, which are part of Allegro Smart, in order to access all its features.

Everything you need to know about this option is presented in a separate article: Allegro Smart for sellers.

#What are the selling costs on Allegro?

Selling on Allegro involves commissions and additional fees that are important to know in order to consciously manage your margin and profitability of offers.

#Commissions – what are they and what do they depend on?

Allegro charges a sales commission that varies depending on the product category. In most cases, rates range from 5% to 12%, although some categories (e.g., electronics, fashion, books) have lower or special rates.

See the current Allegro pricing:

Full Allegro price list and commissions (external link).

#Sample commissions in popular categories:

Category	Sales Commission
Electronics (phones, laptops)	6–8%
Home and garden	9–10%
Fashion (clothing, footwear)	10–12%
Books and multimedia	5–9%
Automotive (parts)	6.5–9%

For your information: The commission is deducted automatically after the sale and reflected in the monthly fee summary. If the purchase is returned by the buyer, you can submit a request for commission refund using AleAsystent.

#Additional fees: promoting, Allegro Smart!

In addition to commissions, you can voluntarily invest in promoting offers to increase their visibility:

Highlighting an offer (e.g., at the top of the list) – cost from 4.99 PLN for 10 days
Bold, border, Super Seller icons – from 0.50 PLN
Allegro Ads – ads charged on a CPC (cost per click) basis.

Additionally, if you want your products to be available in the Allegro Smart! program, you must meet certain shipping conditions (e.g., free shipping from 45 PLN). This is not mandatory but significantly increases the chances of sale.

Tip: Products marked Smart! are chosen more frequently by buyers.

#200,000 PLN threshold and VAT registration obligation

If your revenue from Allegro exceeds 200,000 PLN gross in a year, you must register as a VAT payer, even if you previously benefited from an exemption.

This applies to both sole proprietorships and individuals selling occasionally.
After exceeding the threshold, Allegro may ask you to update your data and provide your VAT number.

Tip: It is worthwhile to continuously monitor revenues and plan sales growth considering tax obligations.

#How to promote your listings on Allegro?

Describing and adding photos to the listings

The first step in promoting your listings on Allegro is providing detailed descriptions and high-quality images of the items for sale. This will help potential customers understand what they are buying, as well as give them an idea of what the product looks like. It’s also important to use keywords in the description that will help customers find your listing.

Advertising on thematic forums and social media

Another effective way to promote your listings is to place links to them on thematic forums and social media platforms. This will attract more attention from potential customers, as well as increase the visibility of your listing. It’s also worth using hashtags that are relevant to the item being sold, such as #allegroaukcje or #allegromarketplace, which will help others find your listing more easily.

Utilizing the "Highlight" feature

Allegro offers a "highlight" feature that allows specific listings to stand out in search results. This feature enables you to draw attention to your listing and increase its visibility in search results. It’s also worth noting that this feature is only available for certain types of listings, so make sure you can use it before applying it.

In addition to these tips, it is also essential to receive positive reviews from satisfied customers, which will influence the seller's reputation and encourage others to use their services. Sending newsletters with information about new listings and promotions is another good way to attract the attention of potential recipients. It is also worth organizing contests and promotions that will draw the attention of Allegro users. Finally, you can take advantage of Allegro’s affiliate program, which allows you to promote listings and earn from their sales.

#Basics of increasing sales on Allegro

To stand out from the competition and increase sales on Allegro, it is worth focusing on several key elements that realistically influence customer purchasing decisions.

#The importance of the title, photos, and description of the offer

First impressions matter a lot. Buyers browse through hundreds of offers – yours must grab attention right from the list of results:

Offer title should contain specific and relevant phrases that customers type into the search engine (e.g., "men's black sports shoes Adidas size 44" instead of "nice shoes").
Photos should be clear, sharp, and show the product from different angles. Lifestyle photos (e.g., product in use) also increase trust.
Description should answer all of the customer's questions – technical details, usage, benefits, and warranty or return conditions.

Tip: A well-optimized title and complete set of photos are essential for effective sales. Allegro algorithms also better position such offers.

#The role of ratings and reviews

Customers are eager to read the reviews of others before making a purchase. The more positive ratings and comments, the greater the trust in the seller.

Encourage customers to leave reviews (e.g., through automated messages after purchase).
Respond to questions and handle negative comments with empathy and professionalism.

Tip: Sellers with high ratings gain additional markings and greater visibility on the offer list.

#Briefly about Allegro Ads and Smart!

Additional Allegro tools also influence sales:

Allegro Ads allows promoting specific offers in the search engine and on the homepage. It works on a PPC model – you pay only for clicks.
The Allegro Smart! program gives your offers extra visibility and increases the chance of purchase – customers prefer offers with free shipping.

Increasing sales is a topic that deserves a wider context. Want to dive deeper?

See our complete guide: How to Increase Sales on Allegro – Proven Strategies »

#Frequently Asked Questions (FAQ)

#How long does it take to withdraw from Allegro?

Typically, Allegro pays out funds the next business day after the delivery of the package and in the absence of reported problems from the buyer.

#Can I sell without a business?

Yes, on Allegro you can also sell as a private individual by creating a personal account. This is an ideal solution for people who want to sell used items or test the market before registering a business.

#What products sell best?

The best-selling categories are: electronics, fashion, home and garden, cosmetics, and automotive accessories. Seasonal items and everyday products that fit into the Allegro Smart! program are also very popular.

Start selling today and take advantage of tools that give you an edge

Allegro is one of the best sales platforms in Poland, ready for your start – whether you sell from home or are developing a professional online store.

With easy registration, a large reach, and the availability of sales-supporting programs (like Smart! or Ads), you can quickly start your business and generate your first profits. And if you care about saving time and automation, it’s worth using solutions like AleAsystent – a tool that:

enables quick listing and copying offers,
helps monitor inventory levels and competitors' prices,
provides data backup and convenient sales management.

Don't wait – start selling on Allegro today and grow your business with the help of modern tools that really make a difference.