How to Activate Allegro Smart for Sellers? Conditions, Instructions, and Benefits

Allegro Smart is much more than a loyalty program for Allegro customers. It primarily offers a range of benefits for sellers who decide to implement it. Smart is also a tool that can significantly increase the visibility of your listings and shorten the purchasing path for customers. Properly implemented Smart builds trust and improves sales effectiveness.

#Allegro Smart - What Is It?

Allegro Smart is a program designed to facilitate shopping on the Allegro platform and increase sales for sellers. It offers conveniences such as free delivery, Allegro Parcel Locker service, and the option to list an offer with a "buy now" option. It is a response to the growing competition in e-commerce and to the needs of customers looking for convenient, safe, and quick shopping.

In practice, for a seller, this may mean:

Better positioning of offers – especially those marked with the Smart icon;
Increased traffic and conversion;
Building trust – customers trust sellers offering convenient service.

#Conditions for Allegro Smart for Sellers

Before you activate Allegro Smart, your account must meet certain sales quality standards. Allegro ensures that customers using the program receive the highest level of service – therefore, participation in the program is only available to verified sellers.

#Here are the detailed conditions you must meet:

#✅ Minimum of 5 positive reviews in the last 12 months

Reviews are social proof of credibility. Allegro requires your account to have at least five positive ratings from customers in the past year. This is a small entry threshold but guarantees that new users will have real grounds to trust your products.

#✅ Maintaining a sales quality level of at least 98% or holding the Super Seller status

A high level of quality means timely shipments, compliance of the goods with the description, efficient communication, and professional post-sale service. If your sales quality is above 98%, you can join Smart without needing to obtain the Super Seller status – although holding this status automatically qualifies you for the program.

💡 Tip: AleAsystent can help you meet these conditions, for example, with the Autoresponder feature.

#✅ Handling returns and deliveries, including to parcel lockers and collection points

Buyers using Smart often choose convenient delivery methods – for example, to a parcel locker or point. Therefore, you must enable these options and also provide the possibility of free returns. Lack of appropriate logistics may exclude your offers from the Smart program.

#✅ Fully completed seller profile

Allegro requires transparency – your profile must contain complete contact details, updated company information, and shared store regulations and return policies. This way, the customer knows whom they are dealing with and what they can do in case of complaints or returns.

#How to Activate Allegro Smart for Sellers?

The process of launching the Smart program on your account is intuitive and takes only a few minutes – provided you meet all the requirements.

🔹 Step 1: Log in to your Allegro business account

Make sure you are using an account registered as a business – the Smart program is not available for private accounts.

🔹 Step 2: Go to the Account Settings → Allegro Smart tab

You will find information about your account status concerning the program requirements and the possibility of activating Smart if you qualify for participation.

🔹 Step 3: Verify the fulfillment of conditions

The system will automatically assess whether you meet all the requirements regarding quality, reviews, and profile. If any of the conditions are not met, Allegro will advise you on what to improve.

🔹 Step 4: Accept the regulations and activate Smart with one click

After agreeing to the terms, just one click is needed to launch the program. From that moment, you can add offers marked as Smart.

💡 Tip: Allegro also provides the option to configure Smart in the mobile app. If you manage your account not only from the office – it’s an ideal solution.

#How Does Allegro Smart Work for Sellers?

Allegro Smart is not just free shipping – it's a whole package of marketing and sales benefits that distinguishes your offers from the competition. The program operates on a licensing model, meaning you pay a specific subscription fee in exchange for access to a range of privileges.

#Marketing and Sales Tools

Users of Allegro Smart have access to special marketing tools that allow them to better promote their products and services and reach a larger number of potential customers. An option available only to AllegroSmart partners is the ability to sell through a channel in the platform's mobile app. This allows sellers to gain even greater reach.

#Support in Logistics and Payments

Allegro Smart also provides support in areas critical for conducting online sales, such as logistics and payments. This allows entrepreneurs to focus on what matters most – offering valuable products and building relationships with customers.

As part of the Allegro Smart program, new functionalities are also planned, which are intended to make the offer even more attractive for participants. One of them will be the possibility of personalizing the offer for customers, which can contribute to increased satisfaction and loyalty. There is also the possibility of using free returns for Allegro Smart shipments!

#What Benefits Does Smart Offer to Sellers and Buyers?

For sellers participating in Allegro Smart, it primarily means a range of additional benefits. It brings lower fees for listing offers, free returns, preferential positioning of offers, and the opportunity to sell abroad. The introduction of Allegro Smart has positively impacted Allegro's financial results and helps increase sales on the platform and lower costs for sellers.

Undoubtedly, one of the most important benefits for buyers is free shipping and the Allegro Parcel Locker service. This allows for greater flexibility in receiving shipments and saves time and money. Another convenience is the option to use the "buy now" feature, which enables quick and convenient purchases.

#Benefits for Buyers:

Earning points for purchases: Customers participating in the program can earn points for their purchases on the Allegro platform. These points can then be redeemed for attractive rewards, such as discount vouchers, products, or services.
Recommendations for products and stores: Allegro Smart has a built-in product and store recommendation feature for users. This allows customers to discover new products and stores tailored to their preferences.
Participation in contests: Users of the program also have the opportunity to participate in various contests, where they can win valuable prizes.

Benefits for Sellers:

Higher ranking in listings: Sellers participating in the program can enjoy a higher position in search rankings on the platform, which translates into increased visibility of their products.
Lower commissions: Participation in the program may also give sellers the opportunity to enjoy lower resale commissions, which affects the profits generated by their business.
Increase in transaction volume: According to Allegro data, the loyalty program has led to an increase in the number of transactions on the platform. This means that stores participating in the Allegro Smart program can expect higher turnover.

However, it is essential to remember that to benefit from the advantages of participating in the Allegro Smart program, it is necessary to activate it and use the Allegro Pay payment system. The program is available for all Allegro users – both buyers and sellers.

#Disadvantages of the Allegro Smart Program

Despite many advantages, the Allegro Smart services also have a few drawbacks. Some users complain about the lack of information about current offers and the low value of points. For this reason, for some people, the benefits of participating in the Allegro Smart program may seem insufficient.

Despite the mentioned drawbacks, the Allegro Smart program is gaining increasing popularity. This is evident from the number of users deciding to subscribe to it. The Allegro platform also plans to introduce further conveniences for program participants, which may further enhance its attractiveness in the future.

#How Much Does Allegro Smart Cost for Sellers?

Participation in the Allegro Smart program is associated with a monthly subscription fee, which depends on the chosen package and the scale of your sales. Allegro offers three subscription variants: Basic, Plus, and Pro, tailored to the different needs of sellers – from occasional offers to large stores operating at full scale.

Each package offers a different range of features – from basic conveniences like Smart labels and discounts for buyers, to advanced marketing tools, dedicated support, and individual training.

For many companies, it is a profitable investment – especially with a large order volume, where increased visibility and free shipping translate directly into increased sales.

🔎 Want to know more about costs - check the detailed overview of packages and prices.

#Who Pays for Shipping with Allegro Smart?

In the case of shipping products, the cost is covered by Allegro Smart. However, if there is a return of the goods, the buyer bears the shipping costs, unless the seller decides otherwise.

As part of the program, Allegro covers most shipping costs. However, any additional services are available for a fee and will be fully charged and presented on the invoice issued by Allegro or InPost.

#Allegro Smart - Services and Additional Fees

Allegro Smart also offers additional services that can be utilized by sellers. These include:

preferential positioning of offers, which makes seller offers more visible to potential customers,
the opportunity to sell abroad, which increases the seller's reach and allows them to reach a larger number of customers,
free returns, which attract new customers and increase their trust in the seller.

#Allegro Smart and Product Returns - Who Pays for Shipping?

As mentioned earlier, in the case of product returns, the buyer incurs the shipping costs unless the seller decides otherwise. This is important for customer care and building long-term relationships with buyers.

In summary, Allegro Smart is a program that brings many benefits for both sellers and buyers. Thanks to it, sellers can count on lower fees, better positioning of offers, and a range of additional conveniences that affect increased sales and customer satisfaction. The decision to join the program may prove crucial for the success of sellers on this platform. By providing attractive benefits and meeting the program's requirements, sellers can gain a significant competitive advantage and increase their sales. It is also important to note that participation in the Allegro Smart program is a sign that the seller operates their business in accordance with customer expectations, which undoubtedly influences their trust in the offered products and services.