Dropshipping on Allegro - a comprehensive guide

Dropshipping on Allegro is an increasingly popular method of online selling in Poland, allowing sellers to avoid stocking products or holding inventory. Wholesale suppliers handle the shipping of orders.

This business model allows you to start even from scratch, both with a company and – to a limited extent – without a business activity. Below you will find a detailed guide that answers the most common questions: how to start dropshipping on Allegro, how to sell, how to do dropshipping, whether one can operate without a company, and how to earn and start from scratch.

#What is dropshipping?

Dropshipping is a way to run a business without having your own products. The seller lists an offer on a trading platform (for example, Allegro), and when a customer makes a purchase, the goods are shipped directly from the manufacturer or wholesaler to the customer. This way, the seller does not have to invest in warehousing goods or logistics.

Dropshipping can also complement an online store, serving as an additional sales model.

#Does Allegro allow dropshipping?

Allegro permits running a dropshipping-based business; however, there are certain rules that must be followed. First and foremost, it is important to offer high-quality products and ensure timely order fulfillment. Additionally, the seller should provide appropriate customer service, quickly respond to any complaints, and adjust the offer to consumer needs.

#What does dropshipping on Allegro involve?

It is possible to legally conduct dropshipping on Allegro, provided that you independently complete the transaction and the wholesaler ships the products on your behalf. To ensure safety and quality customer service, you must complete all tabs (about me, returns, delivery policy), offer the possibility of returning goods, and fulfill all obligations. In case of a rapid increase in the number of listings on an account, Allegro may request confirmation of the assortment, but it is enough to explain this via email.

#How much can you earn from dropshipping through Allegro?

Running a dropshipping business can yield substantial profits; however, it is important to remember the costs associated with operating a business. The key is to choose the right suppliers and select attractive products. It is also advisable to monitor market trends and adjust the offer to meet customer expectations. Revenues can vary widely, depending on the type of assortment, pricing strategy, and effort put into promoting your offer.

Earnings from dropshipping are highly variable and depend on many factors, such as:

selected assortment,
product margins,
advertising costs, and
collaboration with suppliers.

The key to success is primarily selecting the right market niche and effectively reaching the audience. It is difficult to definitively determine how much one can earn from dropshipping since both profits and losses are individual for each seller.

#Dropshipping on Allegro - how to start from scratch?

To start dropshipping on Allegro from scratch, you need to take several steps. First, it is advisable to analyze the market and decide on the products you want to offer. Next, you need to find manufacturers or wholesalers willing to collaborate in a dropshipping model. Once you have suppliers and a wholesaler for dropshipping, it is worth registering on Allegro as a seller and presenting your offer in an attractive way. It is also good to ensure professional photos and product descriptions.

To successfully start dropshipping on Allegro, you should choose good products and check if they are profitable. It is advisable to conduct market and competition analysis beforehand. Then, focus on finding suitable suppliers who can guarantee fast and reliable shipment of goods and attractive wholesale prices. In the next stage, it is necessary to create an account on Allegro and place sales listings. It should be noted that thoughtfully describing listings and presenting products attractively is crucial. This is important not only in the dropshipping model but in any online sales scenario.

In summary, to begin dropshipping on Allegro, follow these steps:

Find wholesale suppliers: It is important to find trusted and reputable suppliers who will provide high-quality products on time and properly advertise them.
Choose products for sale: carefully analyze the market and select those products that are of the most interest and have attractive margins.
Integrate your store with the Allegro platform: To facilitate the sales process, it is advisable to integrate your Allegro account with a dropshipping system and order management tools.
Optimize your offer and customer service: Strive to create attractive and clear product descriptions, add good quality photos, and ensure fast and professional customer service.

#Dropshipping without a company - is it possible?

There are certain limitations that you need to be aware of before starting to sell with the dropshipping method without starting a company. It is important to note that such limitations often prompt sellers to set up business activities. These limitations include a monthly revenue limit of PLN 3499.5 in 2025 and fewer wholesalers willing to cooperate with individuals without business registration. It is also recommended to obtain detailed information about unregistered business activities before starting a dropshipping business.

When it comes to conducting dropshipping on Allegro, it is important to note that there are even more significant restrictions related to the service regulations. Individuals without a company may only post offers on Allegro Lokalnie.

Dropshipping without establishing your own company is possible; however, it is worth considering starting a business to avoid potential legal or tax problems. Running a business without registration can lead to the need to settle overdue tax obligations or penalties.

#How to start dropshipping on Allegro without a business activity?

There are various ways to start dropshipping on Allegro without having your own business activity. One of them is to use sales platforms that offer a wide selection of products and handle logistical matters. In such a case, the seller lists the offer on Allegro, and the dropshipping platform handles order fulfillment. However, it is important to remember that you can earn less with such collaboration than by independently running the business.

#What benefits come from dropshipping on Allegro?

The benefits of using dropshipping on Allegro include:

low startup costs for online trade,
no need to have large warehouse space or invest in purchasing goods before selling them,
simple and intuitive order fulfillment process. In addition:
you have an additional sales channel,
you reach a group of customers interested in your assortment,
you reduce advertising costs because customers directly access the platform,
you leverage the trust that already exists towards Allegro and positive customer reviews,
you can quickly and effectively analyze the competition's offer,
you can maximize profits by utilizing the Allegro Smart! program. The advantages of dropshipping are undeniable, but you must also meet certain important conditions on the Allegro platform.

#What is worth remembering?

To get better product prices, you need to achieve turnover at the wholesaler and reach discount thresholds.
Newly opened accounts in dropshipping on Allegro generally result in lower sales than established accounts – you need to build customer trust.
The early stages of running a business are always difficult, but earnings in dropshipping on Allegro can be very helpful – it is worth participating in the Allegro Smart program for sellers, gaining positive reviews and the title of Super Seller, and creating attractive titles and auction descriptions.

Achieving success in dropshipping on Allegro is not easy. The key to achieving this goal is gaining knowledge, continuously improving skills, and being systematic in action.

It must be taken into account that running a business based on the dropshipping model comes with certain risks, such as delays in deliveries or quality issues with products. Therefore, it is advisable to thoroughly research the market and choose only trusted suppliers to minimize any potential negative repercussions for your business.

#Marketing

An effective advertising campaign is essential for success in dropshipping on Allegro. The guide's author advises how to leverage various marketing tools available on the platform, such as product promotion or using the "Allegro Ads" program. Additionally, it is worth investing in marketing on social media or Google Adwords to reach an even larger number of potential customers.

#Market analysis and continuous monitoring of changes

Dropshipping on Allegro requires not only a well-thought-out strategy from the start but also constant market monitoring and adaptation to changes. We recommend frequently analyzing the market and what indicators to track. It is also important to check changes in Allegro's policies and other circumstances affecting sales.

#Best-selling products in Allegro dropshipping

Clothing and accessories
Footwear
Cosmetics and perfumes
RTV and household appliances
Home and garden accessories
Toys and children’s articles

#Legality and taxes

Running a dropshipping business on the Allegro platform requires addressing legal and tax matters. It is necessary to register a business, report to the relevant authorities, and settle taxes in accordance with applicable regulations. It is also advisable to check the legal regulations concerning the sale of products, especially if they have restrictions or special requirements.

#Customer acquisition

To succeed in running a store based on the dropshipping model, you must build a wide customer base. On the Allegro platform, it is important to ensure good presentation of your offer through attractive photos, convincing descriptions, and competitive prices. Additionally, you can utilize various marketing tools, such as promoting your listings or advertising on social media.

#Using Allegro tools

Allegro offers a range of tools to facilitate store management and sales. It is worth getting to know the platform inside and out to effectively utilize its capabilities. For example, you can promote your products using Allegro Ads, and with the Allegro Smart! tool, make it easier for customers to take advantage of your offer. It is also crucial to ensure quality customer service through quick and professional communication and adapting to buyer needs. If you want to manage your sales even more effectively, get to know our packages: Pricing.

#Building a brand in dropshipping on Allegro

Standing out among competitors is key to the success of a business operating under the dropshipping model on Allegro. Building a strong brand and creating a consistent visual identity will help gain customer trust and loyalty. It is also important to manage seller reviews and maintain positive ratings. It is worth investing in marketing, promotion, and diversification of the offer to meet the expectations of increasingly demanding customers.

In summary, dropshipping on Allegro is an interesting option for those looking to start their own business without large financial outlays or product storage. However, it is important to remember to follow the rules governing the platform and to care for customer service quality and respond quickly to any complaints. It is also essential to monitor market trends and adjust your offer to customer needs.

#Frequently Asked Questions

#Is dropshipping on Allegro legal?

Yes, as long as you adhere to Allegro's regulations, tax laws, and ensure high-quality customer service.

#Can you start without investment?

Yes, dropshipping on Allegro allows you to start practically without capital, but it is worth investing in good photos, descriptions, and sales automation tools.

#What are the main advantages of dropshipping on Allegro?

No warehousing costs and upfront purchase of goods
Access to millions of customers
Low business risk
The opportunity to quickly test different products and niches.