What is Allegro Ads and how does it work?

Selling on Allegro is a huge opportunity, but also a lot of competition. If you want to reach more buyers, increase the visibility of your offers, and improve conversion – Allegro Ads might be the solution that can realistically impact your results. Understanding how advertising in Allegro Ads works allows you to effectively plan your budget, choose offers to promote, and optimize return on investment.

#What is Allegro Ads?

Allegro Ads is the official advertising system of the Allegro platform that allows promoting products directly within the service. It operates on an auction model – ads are displayed in places with high sales potential, and their visibility depends on factors such as CPC rate, offer quality, and relevance to the user's query.

With Allegro Ads campaigns, you can increase the visibility of your offers in the Allegro search engine, on product pages, and in banners and recommendations.

#How does advertising in Allegro Ads work?

Advertising in Allegro Ads is based on an auction system. When a user types a query into the Allegro search engine or browses an offer, the system analyzes all available campaigns that fit the context in a fraction of a second. It then displays those that have the highest chances of click and sale – taking into account the rate, offer quality, and historical performance.

#Billing models: CPC and CPM

Allegro Ads offers two main billing models:

• CPC (cost per click) – you pay for each click on the ad. This is the most commonly used model.
• CPM (cost per mille) – you pay for a thousand displays, mainly used in banner campaigns.

Most campaigns run by retail sellers are based on CPC because it allows for better control over costs and effectiveness.

#Advertising display algorithms – how does Allegro match ads to users?

The Allegro system uses advanced algorithms to select ads based on:

• matching the ad content to the user's query,
• the click and conversion history of the seller,
• the quality and completeness of the offer (e.g. photos, description, price, reviews),
• the set CPC rate and competing offers.

Ads are displayed only when there is a real chance of clicks, which increases campaign effectiveness.

#Available formats and ad display locations

Allegro Ads allows the display of ads in various locations on the platform – both textually and graphically. The ad format depends on the type of campaign and the display location.

#Ads in search results

This is the most common and effective format. Your offer can appear at the very top of the search results before the user sees other offers. These ads are marked as "sponsored" and are clicked on much more often than organic offers.

#Ads on the offer page

On product cards, users see proposals of other, related offers. If your campaign covers this space, you can capture the attention of a buyer who has not yet finalized their purchasing decision.

#Graphic ads – where do they appear?

Graphic ads (banners) are displayed on the homepage, in categories, and on the search results page. They are often used in branding campaigns or seasonal promotions. They are mainly available to larger sellers and in the CPM format.

#Why is it worth using Allegro Ads?

Allegro Ads campaigns are one of the most effective tools for increasing sales. They allow you to precisely reach people who are already ready to buy – without the need to direct them from external sources.

#Benefits of promoting offers

• Greater exposure of offers in critical areas of the service
• Increased sales and number of clicks
• Full control over budget and advertising costs
• Quick start – ads activate almost immediately

Do you want to know how to plan the display of ads on specific days of the week or hours? Check out the guide: Allegro Ads schedule – how it works and how to set it up.

#How to start using Allegro Ads?

To launch an Allegro Ads campaign:

1. Log in to your Allegro account and go to the Sales Center.
2. Select the Advertising tab and click New campaign.
3. Indicate products to promote.
4. Set the CPC rate and daily budget.
5. Set the schedule and confirm the campaign.

For greater convenience, you can also use campaign automation tools that optimize advertising activities based on results.

#Frequently Asked Questions

#Does Allegro Ads advertising work only for “Buy Now” offers?

No. The system also supports auctions, but the best results are achieved with offers with the “Buy Now” option.

#Does Allegro Ads work automatically?

Not fully. It requires manual configuration, although automation is possible with tools such as AleAsystent.

#How long does it take to activate a campaign?

Usually a few minutes after budgeting and activating the campaign.

#Can every offer be promoted?

Yes, as long as it meets Allegro's standards and does not violate advertising rules.

#What happens when the campaign budget runs out?

The ad is paused until the next day or until funding is topped up.