Sales on Allegro are declining – a guide on how to regain results

The decline in sales on Allegro is a phenomenon currently affecting thousands of sellers in Poland, generating losses amounting to millions of złoty monthly

#Epidemic of sales declines on Allegro

Analysis of the Allegro community forum reveals that since October 2024, sellers have reported sales declines of up to 70% compared to previous years. This issue does not concern only specific product categories - it affects sellers of clothing, electronics, as well as pet products.

#Key causes of sales decline on Allegro in 2025

#Algorithm changes and productization of the platform

The biggest factor affecting the decline in sales are changes in Allegro's algorithm introduced in October 2024.

The new "Top offers" system ensures that only one offer for a given product is visible in the top position, which radically limits the visibility of smaller sellers. The algorithm prioritizes three key parameters: price, sales quality, and shipping time.

#Loss of Super Seller status and decline in sales quality

A decrease in the rating in the Sales Quality panel has a direct impact on the visibility of listings in search results. Losing Super Seller status results not only in a poorer position in rankings but also limited access to promotions and decreased buyer trust. The Allegro system promotes sellers with high service metrics, automatically lowering the position of offers from sellers with lower ratings.

Check the pricing of our service automation solutions and find out how we help maintain Super Seller status.

#Increased competition and aggressive pricing strategies

The growing number of sellers on the platform intensifies competitive battles. Even a difference of a few groszy can decide who sells a product. Competitors often use aggressive pricing strategies, including shipping costs, promotions, and coupons. Monitoring competitors becomes crucial for maintaining market position.

#Technical causes of sales declines

#Errors in offer optimization

Outdated descriptions, lack of technical parameters, poor-quality images, and inappropriate titles negatively impact visibility and conversion. Sudden editing of a large number of offers may reset positions in search results and disconnect from the Product Catalog.

#Communication problems with customers

Inefficient communication with customers that does not address their objections and questions significantly lowers conversion. Potential buyers often have additional questions that are not covered in the product description. Lack of contact with customers leads to frustration and a decline in sales.

If you are looking for tools to streamline communication, be sure to check out the autoresponder from AleAsystent.

#Neglected advertising campaigns

Lack of investment in marketing and the visibility of offers means that even the best product remains invisible to potential customers. Non-optimal Allegro Ads campaigns and insufficient advertising budgets directly translate to a drop in organic traffic.

#Impact of external factors

#Macroeconomic situation

The overall economic situation in the country, as well as rising inflation, are among the most common general causes of declining sales. Customers have become more demanding and price-conscious, comparing offers across different platforms. Seasonality also plays a significant role in natural demand fluctuations depending on the time of year.

#Changes in consumer behavior

Modern customers have more shopping options, utilize price comparison tools, and personalized recommendations. The increase in expectations regarding delivery speed and service quality means that sellers must continually raise the standards of the services they provide.

#Automation solutions - how AleAsystent combats sales declines

#Customer communication automation

AleAsystent offers an advanced autoresponder system that automatically responds to customer inquiries within minutes of being asked. This allows sellers to achieve 100% rating from Allegro for response speed, which is crucial for maintaining Super Seller status. The system handles both direct questions and discussions, ensuring full automation of communication.

#Sales quality management

The platform allows managing all Allegro accounts from one place, significantly streamlining the customer service process for sellers with multiple accounts. Automatically sending SMS notifications to customers with transaction information helps maintain high service standards.

#Optimization of sales processes

AleAsystent offers automatic product set creation, discount management, and suggestions for optimal configurations. Integration with accounting systems, such as iFirma, enables automatic invoice generation and sending. The offer warehouse with a data backup system stores photos and product descriptions even after offers are archived on Allegro.

#Strategies to counteract sales declines

#Analysis and monitoring

A key element is a thorough analysis of data from the Allegro account to identify the causes of sales declines. Monitoring competitors and adjusting pricing and marketing strategies should take place regularly. Utilizing analytical tools allows for detecting trends and quickly responding to market changes.

#Offer optimization and positioning

Ensuring attractive photos, accurate descriptions, and transparent information about delivery and return conditions can significantly improve conversion. Optimizing offer titles for search and adding natural keywords to descriptions increases visibility in the Allegro algorithm.

#Active promotion and marketing

Utilizing Allegro promotional tools and other marketing channels is essential for maintaining visibility. Testing different keywords, campaign settings, and ad placements can yield surprisingly good results. Investing in remarketing campaigns and seasonal promotions helps in building lasting relationships with customers.

#Innovative approach to automation

#Artificial intelligence in customer service

Using AI tools to profile communication based on product opinions and reviews allows for tailoring offer descriptions to the most frequently asked questions. Analyzing customer inquiries and using this information to improve offer content enables dynamic adaptation to market needs.

#Pricing and competitiveness automation

Automatic repricing systems allow for dynamic price adjustments to market conditions, including competitor prices, seasonality, and product availability. Conscious management of purchase price and margin is the foundation of effective pricing optimization.

#Expected trends and the future of sales on Allegro

#Growing importance of automation

In the face of continuous algorithm changes and increasing competition, automating sales processes becomes a necessity, not an option. Sellers who do not invest in modern automation tools will gradually lose market share.

#Multichannel integration

The future belongs to sellers who can effectively manage multichannel sales, integrating Allegro with their own online stores and other marketplace platforms. Comprehensive management systems allow for optimizing processes and maximizing profits.

#Key takeaways for sellers

The decline in sales on Allegro in 2025 results from a combination of technological, competitive, and macroeconomic factors. The most important elements to counteract are: systematic automation of communication and management processes, continuous monitoring of competition and adaptation of pricing strategies, and investment in modern analytical and marketing tools.

Sellers who quickly adapt to the new reality by implementing automation solutions, such as AleAsystent, will have a significant advantage over competitors who cannot effectively manage the new challenges of the platform. The key to success is a proactive approach to changes and continuous improvement of sales processes.