Allegro Smart – pricing for sellers

Do you want to increase your sales and reach customers who value free delivery and convenient shopping? The Allegro Smart program for sellers is an effective tool that can enhance the visibility of your offers and increase conversion. Before you decide to activate it, it is worth knowing the current price list for Allegro Smart for sellers and understanding what packages are available, how much they cost, and what they offer. In this article, you will find detailed information about costs, variants, and profitability of the subscription – everything you need to know before joining the program.

#How much does Allegro Smart cost for sellers?

The Allegro Smart program for sellers operates on a subscription model, which varies depending on the chosen package and sales volume. How much does Allegro Smart cost for sellers? It depends on many factors – below we explain what influences the final price and whether the investment is worthwhile.

#What determines the fee amount?

The fee amount for Allegro Smart depends on two main elements:

• Choice of package – Allegro offers three variants: Basic, Plus, and Pro, which differ in the scope of functions and price.
• Sales volume – the more items you sell in a month, the more cost-effective it may be to switch to a higher package that offers more promotional tools.

Additionally, Allegro may adjust the pricing according to the current trading policy – so it’s worth keeping an eye on the current terms directly on the platform.

#Allegro Smart - Cost or investment?

The cost of Allegro Smart for sellers is not just an expense, but also a tool that increases visibility and competitiveness of offers. For many businesses – especially those with a high number of transactions – the monthly fee pays off thanks to:

• a greater number of orders (buyers are more likely to choose offers with free delivery),
• better position in search results,
• access to promotional channels in the mobile Allegro app.

In practice – the cost pays off faster than it seems. Especially if you operate regularly or run scalable sales.

#Available variants of Allegro Smart for sellers

Allegro provides sellers with three main variants of Smart – Basic, Plus, and Pro. Each caters to different business needs and levels of advancement. Below we present a brief description of each package, along with a summary comparison.

#Basic package – for small sellers

This is the cheapest subscription variant, ideal for those conducting occasional sales or novice entrepreneurs. The package offers basic functions:

• marking offers with a “Smart” label,
• access to basic promotion,
• free deliveries and returns for customers under the Smart program.

It works great if you are just building your presence on Allegro and want to attract your first loyal customers.

#Plus package – for growing businesses

Intermediate variant – most often chosen by active sellers. In addition to the features from the Basic package, it includes:

• the ability to promote offers in the mobile app,
• greater flexibility in terms of marketing materials,
• priority in customer service.

It is a good choice for companies that already have stable sales and want to increase their reach or accelerate growth.

#Pro package – for large stores and professionals

The most advanced and expensive version of the program. For sellers conducting business on a large scale – both in Poland and abroad. It offers:

• all benefits from lower packages,
• access to individual Allegro support,
• advanced analytical and promotional tools,
• the possibility to participate in special campaigns and training.

#Price list for Allegro Smart for sellers – package comparison

The price list for Allegro Smart for sellers varies depending on the package and number of sold items. For clarity, it's worth comparing the packages in a table that summarizes: monthly fees, available features, and recommendations for use. The summary will facilitate matching options to specific business needs.

#Seller fees in practice

How are the seller fees in the Allegro Smart program settled on a daily basis? What should you know before deciding on a subscription? This section answers the most frequently asked practical questions.

#Are there additional costs?

In addition to the fixed fee for the chosen package, there may also be additional costs, such as:

• fees for promoting offers (if you choose additional highlights beyond Smart),
• costs associated with logistics, e.g., returns borne by the seller if the customer does not pay for them independently,
• integrations with external ERP systems or analytical tools (if you use the Pro variant).

It’s worth treating them as an investment in sales development, rather than hidden fees.

#How do fees impact margin and sales?

Participation in Allegro Smart can affect your margin in two ways:

• shipping and commission costs may slightly reduce it – especially for cheap products,
• however, greater sales volume and visibility often lead to an increase in total revenue.

A well-optimized offer (e.g., product bundling, cross-selling) allows you to maintain a healthy margin despite the costs associated with the program.

#Frequently asked questions

We have gathered answers to the most common questions asked by sellers planning to join the Allegro Smart program. Learn how to get started, what conditions are involved, and what to know before choosing a specific variant.

#How to activate Allegro Smart as a seller?

To activate Allegro Smart, you need to:

1. Log in to your business account on Allegro.
2. Go to account settings and select the “Allegro Smart” section.
3. Check if you meet the program's conditions (including ratings, service quality).
4. Accept the terms and click “Activate Smart”.

The entire process takes a few minutes. It can also be done through the mobile app.

#Can I cancel the subscription?

Yes, the Allegro Smart subscription for sellers is not a long-term commitment. You can cancel it at any time without incurring additional fees – however, it's important to inform them with appropriate notice, according to the terms. After deactivation, your offers lose the “Smart” label, and customers will no longer see free delivery.

#What are the differences between the variants?

The differences between the Basic, Plus, and Pro packages concern: the monthly fee amount, the available promotional features and analytical tools, the level of technical and marketing support. For small sellers, the Basic will usually be sufficient, while businesses with intense sales will benefit the most from the Pro package, which offers individual support and advanced listing export options.

#Where to check the current cost of Allegro Smart for a seller?

The current cost of Allegro Smart for a seller is best checked directly in the Allegro administration panel or on the page with the official price list. Allegro may periodically update prices, so it's worth monitoring changes, especially before the start of a new billing period.

The Allegro Smart program can realistically increase the competitiveness of your offers and contribute to sales growth. The key to success, however, is choosing the right variant and a conscious approach to fees.

If you want to learn more - how to activate, what the conditions are – check our complete guide to Allegro Smart for sellers.