Creating product sets

Product sets are a powerful tool in the hands of every Allegro seller. They allow you to increase the average cart value, stand out from the competition, and effectively sell off smaller assortments. But how can you do this effectively and without wasting precious time? Instead of manually creating each package offer, find out how creating Allegro sets can become simple and fully automated.

#Why is it worth creating Allegro product sets?

Creating sets is a strategic move that brings tangible benefits, affecting your sales on several levels:

Increase average order value (AOV): By encouraging the customer to purchase two products at once, you directly raise the transaction value. A customer, seeing an attractive bundle, often decides against purchasing a single product.
Stand out in listings: A set, e.g. "camera + memory card," is a unique offer that can appear in search results for both the "camera" and "memory card" terms, increasing your visibility.
Effective clearance: You can combine bestsellers with products that have lower turnover, which allows for faster clearance of stock and frees up space in your warehouse.

#Creating Allegro Sets – Quickly and in Bulk

Manually creating sets is time-consuming. It requires copying data, re-editing, and ensuring consistency. That’s why it’s crucial to have a tool that automates this process, allowing for bulk creation of Allegro sets in just a few minutes.

The AleAsystent tool allows you to:

Easily combine offers: Go to the Offers tab, select the chosen auctions, and click Create product set.
Full control: Fill in the fields for the new package offer, and the system will automatically combine the selected products into one attractive set.
Optimize work: Instead of spending hours creating each new offer, you can instantaneously create packages that increase the value of your transactions.

#How to create product sets?

You need to go to the Offers tab where all active offers are stored.

At the top, in the yellow field, select the auction account whose auctions are to be displayed:

The next step is to select the offers from which you want to create a product set. You need to do this by checking the checkbox next to the appropriate offer:

Then you need to use the "Create product set" button:

At the end of the process, fill in the visible fields and click the "Create" button:

#Managing Sets: Synchronizing Stock Levels

The real power of sets lies in their integration with the inventory. Creating Allegro sets manually often leads to errors in stock levels. Selling a set (e.g., 1 camera and 1 memory card) should automatically reduce the stock of both individual products. The AleAsystent system ensures that after selling a set, stock levels are updated at the level of individual products, eliminating the risk of selling "phantom" items and helping maintain data consistency.

This way, you can focus on your sales strategy and maximizing profits instead of worrying about operational errors.

#Allegro Product Sets: Respond to Customer Needs

Creating sets is not just a sales strategy but also a response to buyers' needs, who are looking for comprehensive solutions. Customers are increasingly looking to buy a complete "package" rather than placing an order for multiple individual products. By providing them with ready-made solutions, you increase satisfaction and loyalty.

Ready to start earning more on Allegro? Check out our set creation feature and start building your offers strategically.

#Frequently Asked Questions (FAQ) about Product Sets

#Is creating Allegro sets profitable?

Yes, it is very profitable. Creating Allegro product sets is one of the most effective strategies for increasing average order value (AOV). Instead of selling one product, you encourage the customer to buy two or more at once. Additionally, the set increases your visibility in listings, which translates into more traffic and profits.

#How does AleAsystent automate the creation of sets?

The AleAsystent tool allows for bulk creation of Allegro sets from existing offers. All you have to do is check the products you want to combine in the Offers tab and use the Create product set function. The system automatically generates a new package offer, saving you time on manual data copying.

#Do Allegro product sets affect the SEO of my listings?

Yes, they have a positive effect. A set that includes different products (e.g., printer and ink) can be found by customers searching for each of these elements separately. This increases the chances of your offer appearing in search results, which is crucial for visibility (SEO) on Allegro.

#How to manage stock levels after selling a set?

This is a key challenge when creating sets. If you sell a set consisting of two products, the stock level of each must be automatically reduced by 1 unit. The AleAsystent system ensures that stock level synchronization occurs in real time and at the level of individual components, eliminating the risk of selling unavailable items.

#Can I set a different price for the set than the sum of the individual products?

Of course. Allegro product sets are designed to be more attractive in price for the customer than purchasing each item individually. By setting a new promotional price for the package, you increase its attractiveness while maintaining your margin thanks to the increased transaction value.

#Can I use a set to clear older stock?

This is a very effective strategy. You can create a set that combines your bestseller (a product with high turnover) with a product that is lingering in stock. Selling bundles helps clear out less demanded inventory faster without needing to drastically lower its price.

#Is creating Allegro sets necessary if I already sell in variants (multivariant)?

Sets and variants are different tools. Variants are used to choose the color or size of the same product. Product sets are combinations of different, complementary products (e.g., headphones and case). That’s why creating sets is a separate, essential strategy for building a higher cart value.