How to achieve a higher sales rating on Allegro?

A high rating on Allegro influences the position of the offer in search results, increasing visibility and the chance for a better sales rate. Therefore, it's worth taking care of your ratings to attract a larger number of customers and build trust in your offer.

#Why is it worth taking care of a high sales rating on Allegro?

The Allegro service sorts search results based on sales ratings. Therefore, it is one of the most important factors for the order in which offers are displayed. The higher it is, the greater the chance of presenting your offer on the first pages.

Another issue is that customers, while browsing proposals, pay special attention to the seller's rating and recommendations from buyers, as they prefer to be sure that they will receive the product quickly and that the buying process will be professional.

Moreover, by taking care of a high sales rating, you motivate yourself and your employees to continuously improve the quality of the products offered and customer service. Regularly monitoring feedback allows for quick responses to potential problems and the implementation of necessary changes, contributing to the company's growth and increasing its competitiveness in the market.

A high sales rating on Allegro translates into a larger number of satisfied customers who are willing to use your offer again. Loyal customers generate greater profits, as they make purchases more often and spend more money on products and services. Therefore, it is worth investing in building positive relationships with customers.

#Average sales rating on Allegro – how is it determined?

Allegro considers the following when determining the average sales rating:

• the sum of all ratings from buyers,
• adherence to deadlines for sending tracking numbers,
• the presence of package tracking features (since the end of 2019),
• delivery by the assumed deadline (since 2020),
• responding in discussions within 24 hours,
• checking the average response time in discussions,
• the number of unresolved discussions,
• the time taken to respond to a customer's message.

#How will AleAsystent help improve sales statistics?

AleAsystent is a solution for all sellers who want to enhance their sales quality on Allegro. Automation of communication between the customer and the company, as well as reminders (e.g., about a new transaction), increases the attractiveness of your business's offer in the eyes of the audience.

Here is a helpful set of tools from AleAsystent.

• SMS notifications to the seller and customer expedite communication and contribute to buyer satisfaction, which has a real impact on a higher sales rating. This includes:
  • notification of a new transaction to the seller,
  • notification of a new discussion, rating, and a negative comment sent to the seller will expedite taking action,
  • reminding the customer about an unpaid item.
• Immediate automatic reply in discussions (significantly increases the average response time in discussions).
• Immediate automatic response to a question (significantly increases the average response time to questions).

Each of these elements has a real impact on Allegro's sales quality results.

#Improving sales statistics – what elements are worth taking care of?

#Take care of product quality

Try to offer high-quality products that meet customer expectations. Pay attention to compliance with the description. It is also worth regularly checking stock levels and ensuring proper storage of goods.

#Shorten order fulfillment time

Work on streamlining the shipping process to deliver products to customers as quickly as possible. You can, for example, automate some stages of order fulfillment or hire additional employees.

#Improve product descriptions

Prepare attractive and clear product descriptions that include all necessary information for buyers. Avoid spelling and stylistic errors, and take care of the aesthetics of the presentation.

#Allegro ratings and increasing sales – summary

Improving your company's rating on Allegro is a process that requires commitment and continuous improvement. Ensuring buyer satisfaction, timely order fulfillment, effective communication, and monitoring feedback are key points that will contribute to success on the platform.