A way to recover abandoned carts on Allegro via SMS

Abandoned carts are a phenomenon that affects almost every online seller. Customers often add products to their carts but do not complete the purchasing process for various reasons—lack of time, desire to compare prices, or impulsive decisions. Ignoring this issue can lead to significant loss of potential revenue. Therefore, it is worthwhile to look for effective methods to recover these customers and encourage them to finalize their purchases.

#Recovering Abandoned Carts – Methods

On Allegro, clicking "Buy now" or adding a product to a cart without properly filling out the delivery form and completing the payment is considered an abandoned cart.

Fortunately, there are ways to address this. AleAsystent can remind the customer about payment after a designated time. The content of the message can be formulated freely and enriched with a link to the offer and the name of the item.

An identical message can be sent by AleAsystent to a customer who clicks the “Buy now” button or adds a product to a cart without completing the payment and providing shipping details.

#Handling Abandoned Carts – What Do You Gain?

AleAsystent can significantly improve your sales results through:

reminders about unfinished transactions
sending links to the offer to customers to complete the purchasing process,
benefits for customers, such as discount coupons for further purchases.

#How to Effectively Recover Abandoned Carts?

Here are some tips to help you effectively use messages to recover abandoned carts on Allegro.

Personalize messages - use personal addressing forms and tailor the content to the customer's preferences.
Offer additional benefits - discounts, free shipping, or other bonuses can encourage customers to complete their purchases.
Test different content and formats - experiment with the length of messages, tone of delivery, and timing of sending to find the optimal formula.
Monitor effectiveness - analyze statistics on sent messages, such as open rates or conversions, to continuously optimize your actions.

#How to Recover Abandoned Carts? A Few Tips

#Understanding the Reasons for Abandoning Carts

To effectively recover abandoned carts, it is worth first understanding why customers abandon their purchases. The most common reasons include high shipping costs, complicated ordering processes, lack of payment options, or long waiting times for order fulfillment. By analyzing these factors, you can introduce appropriate changes to your online store and increase the chances of completing transactions.

#Optimizing the Ordering Process

The ordering process should be as simple and intuitive for the customer as possible. Ensure that your website is mobile-friendly, such as for smartphones and tablets. Additionally, it is advisable to remove unnecessary steps in the ordering process, such as requiring account creation or providing multiple personal details. The easier it is for the customer to complete the transaction, the greater the chance of recovering the abandoned cart.

#Flexible Payment Options

Customers value convenience and variety in payment options. Therefore, invest in integration with popular payment systems, such as PayPal, PayU, or Blik. Consider introducing the option of installment payments or cash on delivery. The more payment options you offer to customers, the greater the chance of completing the order.

#Attractive Shipping Costs

High shipping costs are one of the main reasons customers abandon their carts. It is therefore worth offering competitive shipping rates and various delivery options, such as courier, parcel machines, or personal pickup. Additionally, you can introduce promotions for free shipping upon reaching a specified order amount – this will encourage customers to make larger purchases.

#Remarketing and Customer Communication

Remarketing is an effective method for recovering abandoned carts. It is worth utilizing tools such as Google Ads or Facebook Ads to display ads to customers who abandoned their carts in your online store.

#Customer Support

Quick assistance and customer support are keys to success in e-commerce. Focus on ensuring that customers can easily contact the store's support team – for example, through chat on the website or a customer service hotline. Fast and professional assistance can convince undecided customers to complete their purchase.

#Recovering Abandoned Carts – Summary

Sending messages can help you recover abandoned carts on Allegro and increase revenue. However, it is essential to remember the correct approach to customers and to follow best practices. Good luck!