How to open a store on Allegro?

Allegro is one of the largest Polish online sales platforms, gathering millions of users. Opening your own store on Allegro can become a great source of income, but how to do it? In this article, you will learn how to go through the entire process of setting up a store on Allegro, what costs are associated with it, what commission the platform charges, and how to manage and develop your e-business.

#Store on Allegro - how to set it up quickly?

Setting up a store on Allegro is relatively simple and does not require having a business registered. To get started, you need to fill out a registration form and pay for the so-called starter package.

To set up an online store, registration in the service is needed and possession of a business or a contract with Allegro is required. After creating an account, you must go through a data verification process, which may take a few days. Then you can establish the conditions of cooperation with the platform and start adding sales offers.

Opening an Allegro online store is easy, and a novice seller will manage it without major problems. You just need to go through a few steps:

• register a company or choose to sell as a private individual,
• obtain products for sale in the store,
• select appropriate payment gateways and courier companies that you will use,
• create a business account on Allegro and optimize your store settings,
• start operating!

#How much does it cost to open a store on Allegro?

As mentioned earlier, opening a store on Allegro involves a payment for the starter package. However, it's worth remembering that running a store also incurs costs associated with purchasing goods for sale. Possible fees for using additional tools and services offered by Allegro should also be taken into account. As the online store develops, costs may increase.

The cost of opening a store on Allegro ranges from 0 PLN (for private individuals) to several thousand PLN. This amount depends on the features we want to implement, e.g. a professional offer template or sales management system. It's also worth remembering the costs of promoting your products within the service.

#Opening an individual store

If you intend to open a store as a private individual, it's enough to create an account on Allegro. The registration process is simple and inexpensive, but you must remember to pay commission on sales. This commission is charged for each sold item and depends on the value of the item and its category.

#Costs of running a business store on Allegro

If you decide to sell as a company, it's worth paying attention to the choice of legal form and the size of the business. In this case, you also need to create a business account on Allegro and pay commission on sales. The process of registering a business account may be more complicated than that of an individual account, and the costs associated with running a business vary for different legal forms of companies. Additionally, as a company, you must also consider tax obligations and compliance with consumer law and the service's regulations.

#Account management services

You can also choose to take advantage of the offerings from companies that provide sales support on Allegro. In this case, the costs of opening a store depend on the chosen form of agreement with the sales support company and the number of products offered. These companies often also provide additional services, such as warehousing or shipping goods, which can affect the final price of the service.

Before deciding to open a store on Allegro, it's worth thoroughly analyzing the costs and benefits of running such a business. Each form of selling carries various obligations and fees. If in doubt, it is advisable to seek help from a specialist in online store management who can help dispel any concerns and advise on the most advantageous solutions.

#What commission does Allegro charge?

Allegro charges a commission on sales, which ranges from about 2.5% to about 12% depending on the product category. Running your own store on this platform also means fixed subscription fees and possible costs associated with using courier services.

An element influencing the commission rate is the type of Allegro account. The platform offers various account types tailored to the needs and financial capabilities of sellers. For a standard account, which is the basic type of account for most sellers, the commission ranges from 3.5% to 7.5%. This is varied depending on the product categories and their values. The higher the transaction amount, the lower the commission.

Another type of account is the Premium account, which is directed towards more advanced sellers. Commissions for this type of account are lower than for standard accounts, ranging from 1.5% to 3.5%. To use this kind of account, a seller must meet certain conditions, such as regularly listing offers or exceeding a specified revenue threshold from Allegro.

Allegro also offers the Allegro SMART account, which is available for the most engaged and active sellers. Commissions for this type of account are even lower than for Premium accounts, ranging from 0.5% to 1.5%. Additionally, those using this account can count on several other benefits, such as priority support or special promotions.

In the case of selling services on the Allegro platform, a fixed commission of 50 PLN is charged. This applies to services such as repairs, servicing, or installations.

It's worth noting that the commission is charged not only on the price of the goods but also on shipping costs. Therefore, it is advisable to carefully consider and calculate these costs before listing offers on Allegro.

In addition to the sales commission, Allegro also offers additional paid services. Sellers can, for example, highlight their offers in search results or purchase advertising to increase the visibility of their products.

It's also worth mentioning that the commission rate can be negotiated depending on the sales value. Sellers achieving high turnover on the Allegro platform have a greater chance of obtaining lower commission rates.

#How much should be invested in a store on Allegro?

In addition to the costs of the starter package, commissions, and fixed subscription fees, it is worth investing in advertising on the platform. For example, you can purchase displays in special windows on the Allegro homepage. It's also important to ensure an attractive appearance for the store to attract potential customers. Allegro offers many ready-made templates as well as the option to create your own. Additionally, you will need to stock up on inventory - its purchase may constitute a significant part of the initial investment.

#Store on Allegro - do I need a business?

It is worth noting that selling goods online is regulated by law. Therefore, the necessity of having a business may depend on how the sales are conducted. If sales occur continuously and in an organized manner, it may be necessary to register a business. Otherwise, if the sales are sporadic and occasional, such necessity does not exist.

Individuals managing an online store should also remember their obligations related to paying taxes and the costs of running a business. Paying income tax should be accounted for regardless of whether you are running a business or not. Sellers who are not registered as entrepreneurs can sell based on a civil law agreement. In this case, they are not obliged to have a business but must still remember to pay income tax.

Another aspect that may influence the necessity of running a business is the origin of the goods being sold. If products come from within the European Union or from outside it, an entrepreneur may be required to run a business. In case of doubts, it is advisable to consult a tax advisor or lawyer who can evaluate the situation and advise on the potential need for business registration.

#Where to source goods for the store on Allegro?

To start selling on Allegro, you need to have goods. You can source them from wholesalers, manufacturers, or importers. It is important to understand market trends and customer needs to choose attractive products.

If you do not have your own goods, you can use wholesalers or dropshipping platforms. This is a business model in which the seller does not store goods in stock but forwards the orders to a supplier who directly ships the products to the customer. This way, you can avoid storage costs and invest more resources in promoting your store.

#Integration of Allegro with your own online store

A personal online store can be integrated with Allegro using special software. This allows you to manage your inventory and orders from one place. Such integration also enables automatic updating of stock levels and transferring order information to the logistics system.

Integration of the online store with Allegro allows for the automatic addition of products and updating of stock levels. This way, the seller can save time and better manage their business. It is worth taking advantage of dedicated tools that facilitate such integration.

#Synchronization of customer and order data

Integrating Allegro with your own online store also allows for the automatic synchronization of customer and order data between both platforms. As a result, sellers have constant access to all the information needed for order fulfillment and customer service, regardless of the sales channel.

#Increasing sales reach

Implementing Allegro integration with your own online store can significantly increase sales reach and help acquire new customers. Allegro is the most popular e-commerce service in Poland, so being present there can bring substantial benefits. At the same time, having your own online store provides the opportunity for offer personalization and building long-term relationships with customers.

#Implementing integration

To take advantage of the integration, you need to contact Allegro and inquire about the possibility of activation. In the case of e-commerce platforms supporting integration with Allegro, the implementation process may be much simpler and faster.

#Caring for customer relationships

A store on Allegro is not only about selling but also about caring for customer relationships. It is worth responding to their questions and remarks and striving to meet their needs. High-quality customer service is one of the key elements of success in e-commerce.

The owner of a store on Allegro should regularly monitor their sales results and maintain good contact with customers. An appropriate approach to recipients and providing detailed information about products and delivery conditions can contribute to positive reviews that attract other interested customers.

#Using Allegro tools

Allegro offers many tools that facilitate store management and improve its efficiency. It is worth using them to achieve success in e-commerce. Examples of such tools include loyalty programs, promotional services, and marketing analytics tools.

#Delivery of goods

You can handle the delivery of goods yourself or use a courier company. Shipments should be carefully packed and ensure the safety of the products being sent. Fast and efficient delivery of goods impacts customer satisfaction, leading to positive reviews and a larger number of orders in the future.

Opening a store on Allegro can bring significant profits, but it also requires commitment, knowledge about the market, and management skills in e-business. However, keeping the above tips in mind, you get closer to success in the field of e-commerce.