Commissions on Allegro - how much does it cost to list goods?

The largest Polish online market, Allegro, charges sellers a commission for selling goods on the platform. In this article, we will discuss the types of commissions, how to avoid fees on the platform, and when it is profitable to sell on Allegro. Read on to discover the opportunities that come with using this platform. Learn everything about the commissions and fees that facilitate the use of the service.

#What is Allegro?

Allegro is one of the largest e-commerce platforms in Poland. It is a marketplace where buyers and sellers can meet to buy and sell products. Allegro offers a wide range of products, from electronics, fashion, and home appliances to books, toys, and many more, as well as services such as payment processing, delivery, and customer service.

#What types of commissions does Allegro charge?

Allegro charges a commission for selling goods on the platform. The commission depends on the category of the goods and can range from about 1% to about 12.5% of the item's price. The commission also includes an additional fee for using the Allegro Smart! service, as well as shipping commission if we use Allegro Paczkomaty InPost services. Apart from that, there are no additional fees for listing an item on Allegro.

The commission charged by Allegro depends on the category of the goods. For example, in the case of electronics, the commission is about 5%, while in the fashion category, it is about 12.5%. Additionally, an extra fee of about 5% is charged for using Allegro Smart! as a shipping cost.

#Basic Commission

The basic commission is the most popular type of commission charged by Allegro and applies to all categories of products sold on the platform. This fee is calculated as a percentage of each sale made by the seller on Allegro.

#Promotional Commission

Promotional commissions are discounts offered as part of various promotional campaigns organized from time to time by Allegro. Sellers can take advantage of them to lower the basic commission rate or even eliminate it entirely for a specified period. Promotional commissions are usually available only for a limited time and can be obtained through various activities, such as participating in contests or advertising campaigns organized by Allegro.

#Premium Commission

The Allegro premium commission is an option for sellers who want to increase the visibility of their products on the platform and potentially increase sales volume. The premium commission rate depends on the chosen package, and prices range from several hundred to several thousand Polish zlotys per month. It should be noted that this type of commission does not replace or reduce any other fees charged by Allegro - it serves only as an additional cost for sellers who want to increase their visibility on the platform.

#Does Allegro charge fees for listing an item?

Yes, Allegro charges fees, including the commission amount for listing an item for sale. Currently, the commission ranges from a few to several hundred zlotys. Its amount depends on the category of the item and the type of auction. Additionally, prices for new users are higher than for regular customers. There may also be additional fees for promoting the item or placing it on the homepage of the website. All obligations are charged immediately after listing the item and regardless of whether it has been sold. In the case of canceling an auction before payment, fees are not charged.

The amount of fees charged by Allegro depends on two factors: category and type of auction. The category affects how much the user will pay for listing the item since some are more expensive than others. Additionally, different types of auctions also have varied fees. For example, a standard listing will cost less than a featured or promoted listing.

Allegro offers various service packages that can affect the amount of fees charged for listing items. This means that large sellers or those offering large quantities of products can negotiate with Allegro to obtain lower fees or other discounts. Furthermore, Allegro’s obligations are competitive compared to other auction services operating in Poland, so users can be confident that they are getting a good deal by using these services and listing items for sale there.

#How much are the commissions charged by Allegro?

The amount of commission charged by Allegro from sellers depends on the categories of products and the seller's plan. Generally, the commission can range from about 2.5% to about 12% of the sales value. For instance, in the case of electronics, the rate is usually around 5%. Additionally, if a seller wants to use some features of Allegro, such as Promoted Offers or Buy Now Without Offers, additional fees may apply. Moreover, in the case of selling to foreign markets, the fee may be even higher and can reach the maximum commission amount.

#Additional fees for Allegro services

In addition to the commissions charged for using Allegro services, there are also additional fees for using certain features, such as Promoted Offers or Buy Now Without Offers. These fees are usually based on a percentage of the sales value and may vary depending on the type of product sold and the seller's plan.

#The impact of commission rates on product prices

The cost of Allegro's commission, that is, the rate charged by the platform, can affect the prices of products on the platform. Sellers may choose to raise prices to cover their costs or may decide to offer discounts to attract more customers.

#Can fees be avoided on Allegro?

There is an option to avoid some fees on Allegro by listing items without a minimum price or using other auction portals. However, this may not be as profitable as selling directly through Allegro due to the large customer base and the wide range of products available.

#Allegro Smart Option

Allegro also offers a service called Allegro Smart!, which allows for free auction listings and lower commission rates. Sellers receive VAT invoices for the fees charged by Allegro. It should be noted that these rates may vary depending on the type of product sold and the seller's plan.

Costs on Allegro can only be avoided during promotions where Allegro temporarily waives fees or lowers them. For example, during certain promotional periods, such as Black Friday or Cyber Monday, sellers can list their products without incurring any fees. Additionally, sellers may also be able to reduce their fees by taking advantage of various discounts offered by Allegro during promotional periods.

#Who pays for shipping with Allegro Smart?

Shipping with Allegro Smart is paid by the buyer but requires the seller to arrange it through Allegro Paczkomaty InPost. This allows for easier and cheaper shipping, but also increases the selling costs on Allegro due to the additional 5% commission charged by Allegro Paczkomaty InPost services.

#When is it profitable to sell on Allegro?

Selling on Allegro is profitable if you have a large quantity of goods to sell or wish to achieve the maximum selling price. Additionally, since 2020, changes have been introduced that increased the maximum commission rate to 12.5%, making selling through this platform even more profitable.

Selling on Allegro in Poland can be a profitable venture, but it is important to know when is the best time for it. Generally, the best time to sell on Allegro in Poland is during the pre-holiday season and during the holidays. During these periods, the popularity of online shopping increases, and it is worthwhile to take advantage of this trend. It is also important to pay attention to competition and product availability, as this can significantly impact sales. It is not worth selling out of season because prices drop, and customers are less likely to purchase products.

#Profitable products to sell on Allegro

It is worth selling products on Allegro that are rare in the market and unique. Such items can be sold at higher prices and offer better profit margins. Additionally, auctions should end in the evening because more users are on the platform at that time.

#Pay attention to competition and product availability

When selling on Allegro in Poland, it is important to pay attention to competition and product availability. For seasonal products, it is worth selling them before the end of the season, as prices for popular categories like electronics or fashion are highest around Black Friday and Cyber Monday. It is also important to analyze the prices offered by the competition and adjust your price accordingly. This will help ensure competitiveness in the market and maximize profits.

#Use promotions to attract customers

In addition to paying attention to competition and product availability, it is also important to take advantage of promotions to attract customers. Allegro offers a tool called "Minimum Price," which helps to set a minimum selling price for products. It is also worthwhile to offer free shipping as part of a promotion, as customers are more inclined to buy products with free shipping. By effectively using promotions, sellers can increase their sales and maximize profits from sales on Allegro in Poland.

In conclusion, understanding the commissions charged by Allegro can help sellers make informed decisions about where they should list their items for sale. Although it is possible to avoid some fees by listing items without a minimum price or using other auction portals, this may not be as profitable as selling directly through Allegro due to the large customer base and wide range of available products. Additionally, understanding who pays for shipping in Allegro Smart and when it is profitable to sell on this platform can help sellers maximize their profits when listing items for sale.

We advise considering the way of conducting business because if you want to operate on a larger scale, the best solution will be to register a business immediately and systematize the fees. However, if you want to sell a few things that are in good condition but unused - you can do so without any formalities.