Allegro Analytics – how to analyze and increase sales?

Do you want to sell more on Allegro and make better business decisions? Allegro Analytics is a tool designed for ambitious sellers who do not operate "blindly" – they analyze data, track competition, and optimize their offers with surgical precision. With sales reports, trend analysis, and API integration, you gain full control over what really drives your sales. Find out how to use Allegro Analytics to scale your business, increase margins, and outpace the competition.

#What is Allegro Analytics?

#Definition and purpose of the tool

Allegro Analytics is Allegro's official analytical tool, provided to sellers as part of paid subscriptions. It allows generating Allegro sales reports, analyzing sales and competition data, and making data-driven business decisions. This enables sellers to monitor their assortment, optimize prices, track trends, and compare their results with the rest of the market.

#Who can use it – Subscriptions (Basic, Professional, Expert)

Allegro Analytics requires purchasing one of Allegro's subscriptions:

Basic – access to data from your own account (last 6 months), possibility to export data and manage a single account.
Professional – access to market and competition data over 18 months, handling up to 10 Allegro accounts.
Expert – full access to market data for 36 months and management of up to 50 accounts in the panel.

#How does Allegro Analytics work?

#Key reports in Allegro analytics

The tool offers a range of reports:

Sales – transactions by offers, days, and hours, types of sales (Buy Now/bidding), factors “Top offers.”
Assortment – analysis of offers, categories, brands, parameters, and keywords.
Prices – price history and analysis of competitors' price levels.
Trends – seasonality, best days and hours for sales.
Comparison – analysis of offer positions relative to competitors, seller ranking, and category popularity.

#Time data range and accounts

Basic: data for the last 6 months, 1 account
Professional: 18 months, up to 10 accounts
Expert: 36 months, up to 50 accounts

#Allegro Analytics API – access to data programmatically

Allegro provides a REST API, which allows downloading sales data, offers, and orders – enabling the implementation of your own BI solutions and automation.

#How to get access to Allegro Analytics?

#Technical requirements and subscriptions

You must have an active business account and purchase a Basic/Professional/Expert subscription through the Subscriptions tab in the Seller's Panel.

#How to enable Allegro analytics in the Seller's Panel

After purchase in the Seller's Panel, go to the Allegro Analytics section – the tool will automatically activate without additional costs.

#Granting permissions to other users

Professional and Expert subscriptions allow managing access: you can grant analytical permissions to other users, including employees or external integrations.

#Applications of reports in practice

#Optimizing offers based on data

Analyzing the Allegro sales report allows you to determine which products and categories generate the best ROI and where it is worth increasing availability or improving offer parameters.

#Monitoring competitors' prices and positions

Thanks to price and comparison reports, you can automatically adjust prices, responding to competitors' strategies and optimizing margins.

#Analyzing seasonal trends and patterns

Monitoring temporal trends allows planning seasonal sales strategies – e.g., increasing inventory levels before top sales periods (Black Week, holidays).