Price management

In the competition on Allegro, an attractive price often decides the success of an offer. Monitoring competitor prices is a strategic element of sales management — it allows reacting to changing market rates and maintaining an edge over other sellers. Automation tools like AleAsystent enable effective tracking of Allegro prices and adaptation of pricing policy in real-time, leading to increased sales and better margins.

#Price Tracking

This function allows for monitoring and automatically adjusting the prices of your products relative to competitors, ensuring your offer is the most advantageous.

To use the option, go to the price tracking or EAN-based price tracking page and use the "Set Tracking" button.

#Setting Up Tracking

It takes just 5 steps to set up price tracking:

1. In field (1), enter the phrase or EAN code to find competitive auctions.
2. Establish the minimum and maximum price range in which the tool will operate.
3. Additionally, you can narrow down the search using filters (3).
4. Using switches (4), you can deselect auctions that should not be included.
5. To activate the option, use the "Proceed" button (5).

After adding tracking, you can check if the competitor's price is higher or lower than yours (1) or enable the chart (2).

This will allow you to easily and quickly analyze how prices have changed over the days. price tracking chart

Using the gear icon, you can edit previously set tracking at any time. If you do not want the option to change prices on a given auction, delete the tracking using the trash icon

#Benefits of Monitoring Competitor Prices

#1. Dynamic Market Response

With tracking, you have immediate insight into how competitor rates are changing. Such data is the basis of an effective price tracking program, which allows for rapid responses — raising or lowering prices before a customer is tempted to purchase elsewhere.

#2. Ensuring Competitiveness of the Offer

Monitoring Allegro prices is not just through inspection – it is also a strategy. The ability for automated Allegro price changes keeps your offer as the most appealing among similar auctions, supporting conversion and sales growth.

#3. Better Margins and Profitability Control

By setting price ranges, you avoid falling below the profitability threshold. The program operates according to rules, protecting against both unconscious margin cuts and loss of sales due to high prices.

#4. History and Trend Analysis

With price charts from AleAsystent, you have access to historical changes — both your own and those of competitors. This allows for seasonality analysis, effectiveness of promotional actions, and trend forecasting. Historical data facilitates maintaining a consistent pricing strategy.

#FAQ – Frequently Asked Questions

#How does price tracking on Allegro work in AleAsystent?

The system compares your offers with competitive auctions within a specified price range. You can monitor by phrase or EAN code, and then respond either manually or automatically.

#Can I set automatic price changes based on competitors?

Yes. AleAsystent allows for automated Allegro price changes based on competitor price comparisons, while maintaining established minimum and maximum safety thresholds.

#How often does the system update competitor prices?

The frequency depends on the settings – it can be several times a day or once a day, depending on market dynamics.

#Is monitoring competitor prices safe?

Yes. The tool only handles publicly available purchasing data and offers, in accordance with Allegro's regulations. It does not require providing competitor account data.

With the price tracking feature from AleAsystent, you can be confident that your auctions remain competitive and profitable — without stress and without unnecessary time commitment.