Generating product descriptions and cards

In the world of e-commerce, decisions are made in the blink of an eye, and customers buy with their eyes. Are your listings on Allegro professional and credible enough to capture their attention? Forget boring, text-heavy descriptions. See how, with automatically generating professional product cards, you can immediately increase trust, stand out from the competition, and transform regular listings into visually appealing, converting offers.

#How to generate a card?

Go to the Product Card Generation tab, and then click Add Product Card.

After a short wait, the card will be ready and added to your listing. The highlighted buttons allow you to check the preview and remove it using the trash icon.

#Why a good product card is very important

In the world of Allegro, a professional and complete product card is much more than just an aesthetic addition – it is the foundation of high positioning (Relevance) and conversion. Although the Allegro algorithm does not subjectively assess the "beauty" of your description, it directly measures the indicators that this card influences.

#1. Direct impact: Key for the algorithm

Providing a high-quality product card means meeting the criteria that Allegro considers when selecting the best offers:

• Quality and Visibility of Photos: This is an absolute priority. The product card must contain professional, high-quality images, compliant with Allegro's regulations. These images, especially the main photo of the offer, are the basis for obtaining the "Top Offer" designation and building trust.
• Completeness of Parameters: Filling in all parameters, including optional ones, is essential. Allegro rewards offers with complete information, which increases their relevance and visibility in search filters.

#2. Indirect impact: Conversion and Behavioral Indicators

A good, automatically generated product card has the greatest impact on how customers react to your offer, and it is these customer reactions that determine your ranking:

| Behavioral Indicator | Role of the Professional Product Card | Impact on Positioning | | Click-Through Rate (CTR) | An attractive and credible presentation (thumbnails, graphics, consistent messaging) increases the chance that the customer clicks on your offer rather than the competition. | Critical. A high CTR is a key relevance signal for Allegro. | | Conversion Rate | A detailed description, clear bullet points of benefits, and a transparent presentation convince the customer to purchase. | Critical. The more people buy after clicking the offer, the higher it is promoted. | | Sales Quality | Full information in the description, supported by graphics, minimizes the risk of errors and misunderstandings. Customers know exactly what they are buying, leading to fewer returns and higher ratings for compliance. | Huge. A high sales rate is the foundation for achieving a high ranking and Super Seller status.

The Product Card Generation feature automates professional presentation, which directly influences all key success indicators. Instead of wasting time on manual formatting, you gain a tool that systematically increases the credibility, conversion, and relevance of your offers.