Customer reviews on Allegro - what you need to know?

Allegro is the most popular auction portal in Poland, where millions of users make purchases every day. Customer reviews play a key role here as they affect the reputation of sellers and their position among competitors. Therefore, it is worth understanding what benefits positive reviews bring and how to deal with negative ones. Read the article and learn more!

#Positive Reviews on Allegro - What Benefits Do They Provide?

Sellers on Allegro should strive to collect as many positive reviews as possible, as they lead to a number of benefits.

Firstly, positive ratings increase customer trust. The more good reviews there are, the greater the chance of convincing potential buyers to purchase the offered product.

Secondly, a high rating affects better visibility of the offer in search results. This means that a seller with a large number of positive reviews has a greater chance that their products will be noticed by a wide audience of customers.

In an era of increasing competition in e-commerce, positive reviews on platforms like Allegro are a significant factor influencing the success of sellers. Why are they so important and what benefits do they bring? Here are a few key reasons why it is worth caring for the positive ratings of your online store.

#Attracting Customers and Increasing Trust

Customers searching for products on Allegro often rely on the opinions of other buyers to assess the seller's credibility. Positive reviews testify to the high quality of the offered products and the professionalism of the seller, which translates into increased trust among potential customers. As a result, users are more likely to make a purchase from that seller.

#Improving Position in Allegro Rankings

Allegro creates rankings of stores that take into account, among other things, the number of positive reviews. Thus, the more positive ratings a given seller accumulates, the higher their position in the ranking. As a result, the store's offers become more visible to potential customers browsing the platform, which can contribute to increased sales.

#Impact on Average Store Rating

The average rating of a store is another significant factor influencing buyers' decisions. The more positive reviews a given store collects, the higher its average rating will be. Consequently, potential customers will be more inclined to choose this seller as trustworthy. Your reviews also matter. You can engage in discussions with problematic customers.

Customers often use the option to sort offers by the number of positive reviews. Stores with a large number of positive ratings are, therefore, more attractive to buyers, which can translate into higher sales. Hence, it is worth maintaining good relationships with customers and encouraging them to leave positive reviews about the purchased products.

#Building a Positive Brand Image

Positive reviews are also crucial for building the image of a brand or online store. A good reputation, which can be built through collecting numerous positive ratings, can attract new customers and retain existing ones.

#Discounts and Promotions for Buyers

Sellers can ask buyers to leave a positive review in exchange for, e.g., a discount on their next purchase. Such actions not only influence the increase in the number of positive ratings but also encourage customers to return to the store and make further purchases. Discounts can also be offered in exchange for making purchases in a specific way, e.g., with Allegro Pay.

In industries where competition is particularly fierce, positive reviews can be one of the key factors that allow sellers to stand out from others. Thanks to them, potential customers will be more inclined to choose a particular seller's offer over that of their competitors.

#"Trusted Reviews" Program

Allegro also offers the "Trusted Reviews" program, which rewards sellers for collecting positive reviews from users. Participation in the program can bring additional benefits, such as discounts on commission fees or promoting offers, which also affects increased visibility and sales.

#Negative Reviews on Allegro - Can They Be Removed?

Unfortunately, negative reviews are unavoidable when conducting business on Allegro. It is important to keep in mind that they cannot be removed; however, it is worth fighting against them by trying to prove your case or demonstrating that the review was undeserved. Swift responses to negative comments and attempts to explain the situation are also vital, as they can lead to reduced damage to the seller's image.

#How to Change a Review on Allegro?

Allegro seller reviews cannot be changed. Removing ratings from buyers is not possible, but you can ask for a change, both in the case of the rating "I do not recommend" and "I recommend." You have 90 days from the date of purchase to do this. It is possible by clicking the [Request a rating change] option next to the comment you want to request a change for. Write a justification for your request and then click [Send request to the buyer], and the message will be sent to the buyer. If a customer leaves a negative rating, you can also respond to it.

It is worthwhile to strive to have negative reviews changed to positive ones. If a customer expresses a willingness to change their rating, you can ask them to correct it or leave a new one. To do this, simply send them a message asking them to reconsider their decision about leaving that particular review.

#How to Ask a Customer to Change a Review?

If a seller believes that a negative review is unjust, they can try to ask the customer to change it. However, it is important to do this politely and factually. When sending a message to the customer with such a request, it is worthwhile to present arguments in favor of changing the rating.

Then, an email will be sent to the buyer that includes, among other things, information about the rating related to your request for change, the justification of your position, and the date and time by which the buyer can change or remove the rating. After clicking [I agree], they will be redirected to a page where they can make the correction. After performing the above steps, you will receive an email informing you that the buyer has made changes to the given rating.

It is important to note that a request for the removal of a rating can only be made once. However, if a buyer changes or removes their rating and leaves a new one, it is treated as another unique review. In the case of wanting to submit a request for a review change again, this is possible.

A buyer can enter a new review only if no more than 90 days have passed since the date of purchase. Similarly, the holder of the request for a rating change has a maximum of 90 days to submit it. However, it is worthwhile to act quickly so that the buyer has as much time as possible to make the change or remove the submitted rating. If the buyer deletes the review, it will not affect your account's average rating or its recommendations.

To respond to a negative review "I do not recommend," you need to go to the "received reviews" tab. Then, after selecting the appropriate rating, click "reply to the buyer," which will allow you to write a relevant message. A good practice before responding is to resolve the issue with the buyer. An unthoughtful and impulsive reaction to a review may seem shortsighted in the eyes of other buyers. It is advisable to remain distant and to start a discussion with the customer before issuing a public response. Additionally, remember to maintain a professional and respectful manner of expression, which helps to resolve disputes sensibly and constructively.

#How to Encourage Customers to Leave Good Reviews on Allegro?

It is very important to have the ability to encourage customers to leave positive reviews.

This can be achieved in various ways, for example:

• by including information about it in auctions, in the product description,
• offering discounts, bonuses, or other benefits for leaving positive feedback,
• providing high-quality customer service and caring for buyers' satisfaction. It is worth noting that using the Allegro Protect program can also make buyers more willing to shop and leave a review of the seller after the purchase has been completed.

#How to Check Your Reviews on Allegro?

To check your reviews on Allegro, simply log in to your account and go to the "Reviews" tab. There, the seller has access to all the ratings received and can attempt to change them or respond to negative comments.

Allegro allows both buyers and sellers to access reviews left by other users. The received reviews affect the seller's reputation, which in turn translates into trust from potential customers and can lead to increased sales. In this article, you will learn how to easily check your reviews and how to respond to false comments.

#Checking Reviews on Your Allegro Profile

The first step in checking your reviews is to log into your Allegro account. Then, go to the "My Allegro" section, where you can find the "My Reviews" tab. In this section, users can view all received comments from other transaction participants.

#Sorting Reviews by Different Criteria

The Allegro group offers users the ability to sort reviews by various criteria. This way, you can easily find the most interesting comments for you. You can sort reviews by: -date of issuance - allows easy tracking of the latest reviews, -price - allows displaying reviews from best to worst or vice versa, -category - enables dividing reviews into those concerning purchases, sales, and issuing and receiving items, -content - allows searching for reviews by specific keywords.

#Analyzing Products with Positive Reviews

Another important element in analyzing your reviews is to check which products are most popular and receive positive remarks. This way, you can identify offered items that are worth promoting more actively.

#Responding to Received Reviews

Allegro allows for responding to received comments. This way, sellers can thank for positive reviews or clarify any misunderstandings arising from negative comments.

In situations where a review is untrue or violates Allegro's regulations, the user can report it for moderation. The platform thoroughly analyzes such reports and takes appropriate action.

#Help from Allegro Support

If a user encounters problems related to receiving reviews, their falsification, or other irregularities, it is advisable to contact Allegro support. Service specialists are at your disposal and eager to assist any seller. An Allegro employee will help reach a compromise between the seller and the buyer. Here, the experience date and other specific data are crucial regarding when the incident took place.

Checking your reviews on Allegro is an essential part of building a positive image of the seller. Therefore, it is worth taking care of the quality of the products offered and the relationships with customers to enjoy numerous positive reviews and increase your sales.